high Performance Mindset

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high Performance Mindset

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MENTAL ENDURANCE FOR High-pressure TEAMs

MENTAL ENDURANCE FOR High-pressure TEAMsMENTAL ENDURANCE FOR High-pressure TEAMsMENTAL ENDURANCE FOR High-pressure TEAMs
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THE Hidden PERFORMANCE Gap

Do you train the mind like you train the body?

Do you train the mind like you train the body?

Do you train the mind like you train the body?

Most teams spend 100% of their time on tactics, hard skills or physical training. But when pressure peaks, execution stops. People hesitate, make mistakes or hit a mental wall. 


Let's change how you prepare. 


Using real sports principles to build raw focus, total clarity and massive action when the stakes are high. 

Is your team running on an empty tank?

Do you train the mind like you train the body?

Do you train the mind like you train the body?

Chasing big goals without building mental stamina is like driving a car without much fuel. It works for the short sprint, it won't work for the long road.


Boring slide decks and lectures won't fix this. 


Training your brain to master stress, stay confident and recover faster during tough moments.   

Hei,I'm Heinke.

Endurance Athlete. Mindset High-Performance Coach. Recovering PowerPoint Survivor...😅

I live and breathe endurance. As a triathlete who ran 100 miles straight across the desert, I know that the body goes nowhere if the mind quits first. 


Bridging the gap between extreme sports training and high-performing teams. 


My Coaching Methodology: 

Think → Feel → Execute 


The mental limit that makes a cyclist quit on a brutal hill is the exact same limit that makes an agent lose a high-stakes deal. 


Together, we remove those mental blocks and build the grit you need to perform under pressure. No textbook fluff. No boring PowerPoint slides. Instead, experience practical psychology—and mental conditioning that works when you need it. 

The Target

Total Focus & Leadership

Total Focus & Leadership

Total Focus & Leadership

Staying clear, confident and focused through sudden setbacks. Build a team that trusts each other, makes fast decisions and takes direct accountability.  

Execution Under Pressure

Total Focus & Leadership

Total Focus & Leadership

Stop letting stress and adrenaline dictate your choices. Learn to control your emotions, drop your limitations and execute cleanly when the heat is on. 

Energy & Faster Recovery

Total Focus & Leadership

Energy & Faster Recovery

Keeping motivation high over the long run. Learn how to pace your energy and recover your mental strength faster between hard efforts or setbacks.

Why me?

Endurance Athlete

Endurance Athlete

Endurance Athlete

😅 2019: zero 

✅ 2020: 1x Sprint Triathlon

✅ 2021-2023: 6x 70.3 & 2x 140.6 Ironman, (AWA Bronze), 2x Marathon 

✅ 2024: 50k Ultra Run 

✅ 2025: 100-miler Dubai → Abu Dhabi

Real Experience

Endurance Athlete

Endurance Athlete

✅ +7 years Corporate Marketing/ Business Development (B2C/B2B)

✅ 2021-2022: PT Level 3 / Women Cycling Shorts (side hustle) 

✅ 2023: High Performance Coaching (Mindset) 



Deep Investment

Endurance Athlete

Deep Investment

✅ +40k$ invested in coaching, books & courses 

✅ 2021-2022: Tony Robbins Mastery Program 

✅ 2024: Jesse Itzler Roundtable 



FIELDWORK SNAPSHOTS

    What others say

    Marlene de Boer - Professional Triathlete

    Working with Heinke has truly been one of the best decisions in a long time. From day one, she has not only been a coach but also a mentor and a constant source of support. What I value most is how she approaches high performance: it’s never just about the numbers or the physical sessions, but about building a strong, focused and resilient mindset. Something that, as a professional athlete, makes all the difference in training and most importantly on race day.

    Heinke has an incredible talent for understanding exactly what you need, both in your daily life and in your headspace, to unlock your full potential. Her honest feedback, sharp eye for detail and calm, encouraging way of guiding you through both highs and lows have helped me grow tremendously as an athlete and as a person.

    I’m really grateful to have her in my corner and I can wholeheartedly recommend Heinke to anyone who is serious about pushing their limits, chasing their goals and performing at the highest level. Most importantly all while staying true to themselves. 

    Ready to commit?

    Let's remove your limitations and build mental endurance.
    Talk to me

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